It started with the nagging feeling that I was, in fact, not creative. That I couldn’t call myself an artist. That I could not make my ideas click.
I read so much about creativity, watched documentaries, listened to podcasts, and I went from one thing to another, trying to make something that felt original and unique.
I kept hitting walls. I didn’t know what my particular “brand of creativity” was, or where to find it.
My work was nice, even enjoyable. Certain levels of skill showed, but I kept going nowhere.
At the same time, I was trying to build a business, and I was testing things left and right. I enrolled in several business courses, but something always felt glitchy, like I was seeing myself from outside.
This guide started through a prompt as I investigated a newsletter app called Convertkit. As I clicked here and there, the building blocks came together. I built the page and shared it on my Instagram.
Twenty people signed up.
I felt brave, so I set a date to launch it, and then I went about my multiple occupations.
I thought about the guide all the time. I revised dozens of books, I dug into my old journals, and I read some awful creative self-help books.
I found an extraordinary amount of fluff, empty words, and prompts that were not useful to me. Same with online classes, I could follow a step-by-step project, but I was not satisfied at the end. It wasn’t what I wanted to create.
I opened a document and gathered my notes and started dumping headings and paragraphs.
This guide was all I could think about.
I wrote, and at the same time, I started to feel a transformation in my work. I was playing again. I was no longer preoccupied with what would sell. Color palettes that I would personally love around me started to emerge. I let myself go.
Guided by my “my wall,” an exercise that I talk about in the guide, I started to see different work emerge, finally, after so many years of trying and striving.
When I finally sat down to write, I was unstoppable. What at first thought would be an eight or 10-page piece turned into thirty.
When it was time to design it, I had no doubts as to what I wanted it to look.
What is the mission then?’
I want to take the self-taught “stigma” and elevate it. It’s not making things to sell but about finding meaning in our process, creating our work. Being fertile with our ideas.
This guide focuses on bringing together what you want to do and your personal artistic expression. It’s not about selling, licensing, or monetizing your work (yet). It’s about the step before: cultivating your creative independence and giving an exit to what you need to create.