Have you heard that Forest-Bathing is a thing? There’s no denying that a walk in a forest or even a park, is beneficial. It can’t NOT be. It’s silent, it’s solitary, it’s peaceful, it’s full of things to discover, things we don’t see every day. Most of these discoveries we keep to ourselves, we wonder how the tree got its bark, how a leaf falls, why do mushrooms grow in a certain patch of land, but we rarely announce it to the world. Maybe we take a few photos, but ideally, we wouldn’t be doing that.
In January I started my small business project with the help of a local organization. People come together and we follow a course to write a business plan and then we follow a sales course. I recently started that one, which is a HUGE step away from my comfort zone. I have to talk to people. I usually only write to people. I am terrible at small talk and at superficial conversation. I favor long deep conversations one on one, preferably over coffee (not a bar), or a walk. So a sales course huh? It’s compulsory if you want to keep your grant. Well, it’s going to be four months in which I will have to get over my introversion and my shyness. But this is a good thing (says the person who recently finished a YA novel titled Optimists Die First).
The noise and the changing landscapes
There is a rabbit hole, a never-ending, endlessly entertaining, bright and shiny path of noise and psychedelia called “being an entrepreneur”. If you were online, or blogging around 2006, you might have fallen through it and still haven’t emerged. Those were the days when the term pro-blogger was born and people started creating info-products. Where shopping carts were easier to install and the notion of “leaving your day job” “doing what you love” brain-washed us into thinking it was easy or that it was the ideal state of being.
On several occasions I attempted to create a business relying only on what is available on the internet. It seems so easy, until you start doing for real. When people tell me, you should give me a crash course on selling stuff online, I laugh and say, you have no idea what it takes. Because I didn’t have an idea myself.
I ploughed ahead doing everything everyone else was doing: get a mailing list, be on all social media channels, follow like this and like that, create content per channel, write, work like crazy, listen to podcasts, take great photos etc. Until I finally realized that what “works” for some, doesn’t work for others.
I do it the quiet way and it’s hard.
Working steadily behind-the-scenes, I’ve written a 43 page Business Plan, I have hired a graphic design firm to help me. I’ve worked on my designs, on my Etsy shop and my Shopify shop. I’ve invested money, which is something that wanna-be entrepreneurs don’t want to do, especially if they want to build a business online. I’ve printed prototypes of everything and through that, I’ve pushed myself to try different things in watercolor.
All this trying to silence the comparison-monster that shouts every time I look at Instagram. How can some people publish a book, film thirty or more online classes, launch a home decor line and maintain a shop, on top of having kids? I’m still trying to perfect my Photoshop retouching skills for my watercolors.
The good thing is that since I quietly opened my shops, people have been purchasing leggings and scarves. I have gotten great feedback and my friend Amanda even filmed a couple of videos wearing my Ultra Floral design.
I tell myself I could do more but, also remind myself that doing things my way, chances are they will reach a finish line. If I try to do things like other people, I will feel disconnected and I will abandon my projects. This should be in the Luisa Handbook.
I launched Flowarte as if I were in a Forest. Walking slowly, observing, taking the time. Even if during my sales course they said you should be selling 80% of the time. I say, sure, but not yet. I’ll get there. I’m moving towards that goal a little every day.
Meanwhile I enjoy the summer, which gives me the strange impulse to try painting flowers again.
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