Hello, I’m Luisa.
I’m so happy to have you here!
I’m a multidisciplinary artists: I draw, paint, illustrate, write and create collage. I live in Montreal, Canada with my husband and my dog Boris.
I was a marketer and web designer before I became a visual artist. In the beginning, I totally believed I could not draw. I loved illustrated books like The Principles of Uncertainty, Graphic Novels, Zines, artist books and animal illustrations but I never attempted to draw. In 2014, my husband had a sabbatical and we went to France for three months. While I was doing last minute shopping before our departure, I bought a cheap set of watercolors. I wet my brush and I was hooked. I was 41.
I’ve always loved to teach myself things. I usually take a couple of classes and then I piece together additional skills I want to have. In this way I’ve learned to play a guitar, to code, to knit. I’ve learned digital marketing, e-commerce and many different software applications so it was clear that I could teach myself how to draw.
The first book I got was “You can draw in 30 days” and I completed all the exercises in the book. Then I bought Sketchbook Skool’s Beginnings and from there on I haven’t stopped.
Until I fell into the trap
I tried to monetize my art and I got lost in the “what would sell” instead of “what I want to make”. Needless to say, a lot of sadness and frustration ensued. Much energy and time was lost until summer of 2019 when I started to see my path.
I was conflicted about not having formal art education. I have a BA in Marketing and an MA in Librarianship and yet, it seemed that I was still lacking legitimacy.
By accident I stumbled on an interview with Beatrice Allemagna (in French), a celebrated prize winning children’s book illustrator in which she said she’s completely self-taught and proud of it.
This moment was when I finally embraced my ability of being a self-taught artist too.
Today I encourage self-taught artists to embrace the daily possibility of art. To be free, spacious, open with your creativity. To watch ourselves evolve. Mostly, to trust the process.
I currently work as a portrait artist drawing mostly animal portraits which I love. You can visit my sister site at Portraits by Luisa. After a lot of mulling about whether I should have everything under one roof, FlowArte, or separating the components of my work-life, I decided on the latter. It’s a bit challenging and every day I wonder if I made the right decision. Managing two websites is quite an endeavor. But the WordPress geek in me gets a kick every time there is a novelty in the WP community.
A few more bits.
- I was featured in Design Sponge when my blog was called Je Suis Éclectique.
- I had my first art exhibition at Archibald et Alistair, my local café and I survived the nerves.
- I’m part of Répertoire des acteurs culturels du Sud-ouest, a directory of artists and workers in the cultural landscape of my borough.
My studio is not that jaw-dropping environment that we see in YouTube studio tours. It looks a bit more like this.
I believe: my work should be a faithful reflection of who I am and not anyone else.
I recognize those who came before me and from who I learned.
To cultivate humility and not ego
Work with respect and inclusiveness
Being involved locally
Do no harm
Encouraging others to pursue art as a faithful reflection of themselves.
Curious about anything else?
There are affiliate links in my site from online learning schools, graphic design resources and my web host. However I chose not link to Amazon as an affiliate.
All products linked are things I have personally used and liked. I don’t link to products I have not used myself.