Hello, I’m Luisa

Photo of Luisa in black and white
Photo by S. Grégoire

I’m so happy to have you here!
I’m a multidisciplinary artist: I draw, paint, illustrate, write and create collage. I live in Montreal, Canada with my husband and my dog Boris.

Luisa Painting an owl

I’ve always loved to teach myself things. I usually take a couple of classes and then I piece together additional skills I want to have. In this way I’ve learned to play a guitar, to code, to knit. I’ve learned digital marketing, e-commerce and many other things, so it was clear that I could teach myself how to draw.

But I fell into a trap

I tried to monetize my art and I got lost in the “what would sell” instead of “what I want to make”. Needless to say, a  lot of sadness and frustration ensued. Much energy and time was lost until summer of 2019 when I took a month long break from new information and really set to find what I wanted to make.

I was conflicted about not having formal art education. I have a BA in Marketing and an MA in Librarianship and yet, it seemed that I was still lacking legitimacy.

By accident I stumbled on an interview with Beatrice Allemagna (in French), a celebrated prize winning children’s book illustrator in which she said she’s completely self-taught and proud of it.

What I do

Besides making personal work and commissioned portraits, I help and encourage self-taught artists to find the path to be the artists they already are. To avoid unnecessary detours and discouragement because we chase the wrong thing.

I do this in a few different ways, I:

  • Write thoughtful, in-depth guides to find our creative independence. No fluffly, coddling and no commonplace advice.
  • Create specific worksheets to move forward with purpose,
  • Host creative co-working sessions
  • Offer mentoring to artists who feel they need to reclaim their creative sovereignty.

If you are interested in any of these do join me here to be notified when I will open new spots, or feel free to get in touch via the contact form or
email: luisa@flowarte.com

Collection of zines


There are affiliate links in my site from online learning schools, graphic design resources and my web host. However I chose not link to Amazon as an affiliate.

All products linked are things I have personally used and liked. I don’t link to products I have not used myself.

Where to now?