Hello, I’m Luisa

Luisa Fernanda

I’m so happy to have you here!

 I draw, paint, illustrate, write and collage. I live in Montreal, Canada with my husband and my dog Boris.

My story

I was a marketer and web designer before I became a visual artist. I totally believed I could not draw. I loved illustrated books like The Principles of Uncertainty, artsy graphic novels, zines and animal illustrations but I never attempted to draw. In 2014,  my husband had a sabbatical and we went to France for three months. While I was doing last minute shopping before our departure, I bought a cheap set of watercolors. I wet my brush and I was hooked. I was 41.

Luisa Painting an owl

I’ve always loved to teach myself things. I usually take a couple of classes and then I piece together additional skills I want to have. In this way I’ve learned to play a guitar, to code, to knit. I’ve learned digital marketing, e-commerce and many different software applications so it was clear that I could teach myself how to draw.

The first book I got was “You can draw in 30 days” and I completed all the exercises in the book. Then I bought Sketchbook Skool’s Beginnings and from there on I haven’t stopped.

Until I fell into the trap

I tried to monetize my art and I got lost in the “what would sell” instead of “what I want to make”. Needless to say, a  lot of sadness and frustration ensued. Much energy and time was lost until summer of 2019 when I started to see my path.

I was conflicted about not having formal art education. I have a BA in Marketing and an MA in Librarianship and yet, it seemed that I was still lacking legitimacy.

By accident I stumbled on an interview with Beatrice Allemagna (in French), a celebrated prize winning children’s book illustrator in which she said she’s completely self-taught and proud of it.

Wild flowers by Flowarte

This moment was when I finally embraced my ability of being a self-taught artist too.


I’m encouraging self-taught artists to embrace the daily possibility of art. To be free, spacious, open with your creativity. To watch ourselves evolve. Mostly, to trust the process.

A few more bits.

My studio is not that jaw-dropping environment that we see in YouTube studio tours. It looks a bit more like this.

My values

I believe: my work should be a faithful reflection of who I am and not anyone else.

I recognize those who came before me and from who I learned.

To cultivate humility and not ego

Work with respect and inclusiveness

Being involved locally

Do no harm

Encouraging others to pursue art as a faithful reflection of themselves.

Curious about anything else?

Feel free to get in touch via the contact form or
email: luisa@flowarte.com

Visit the shop!
If you prefer Etsy, you can find me there as well.

Palette, brush and pencil


There are affiliate links in my site from online learning schools, graphic design resources and my web host.

However I chose not link to Amazon as an affiliate.

All products linked are things I have personally used and liked. I don’t link to products I have not used myself.